In 2024, Hillsborough Township quietly became home to one of the most buzzed-about Airbnb experiences of the year — a full-scale replica of the iconic house from Beetlejuice. Built as part of a promotional campaign for the long-awaited movie sequel, the immersive rental captured national attention for its spooky charm, movie-accurate design, and mysteriously undisclosed location.

What many didn’t see behind the scenes was the incredible collaboration it took to make the project a reality. Multiple Hillsborough Township departments, including Code Enforcement, Building Inspectors, and the Office of Economic and Business Development, worked diligently and discreetly alongside Somerset County officials to ensure the structure met all safety standards. Every nail, beam, and eerie addition was carefully inspected and approved, while township staff honored strict confidentiality agreements to keep the location under wraps during the build.

This high-profile project showcased Hillsborough’s ability to support unique and creative ventures while prioritizing safety, compliance, and professionalism. It also placed the Township on the pop culture map, proving once again that Hillsborough is a place where big ideas can come to life, even if they're from the other side.